CULTIVATE YOUR COFFEE CURIOSITY
At Starbucks, coffee is at the core of everything we do. There is something about that little coffee bean that draws us in and inspires us to learn more about the world of coffee.
Video Library
Bring the sights and sounds from the world of coffee to life. Hear from Starbucks experts, follow the journey of a coffee bean from seed to cup and meet the many people who bring the coffee industry to life. Explore accompanying video discussion guides to take your knowledge deeper.
Experiencing Flavor in Coffee (3:40)
Meet coffee developer, Brittany Zeller, and explore various flavors found in coffee and how flavor shapes our coffee experience.
Experiencing Flavor in Coffee (3:40)
Meet coffee developer, Brittany Zeller, and explore various flavors found in coffee and how flavor shapes our coffee experience.
Developing Cold Coffees (2:54)
Meet coffee developer, Sergio Alvarez, and learn the process for creating cold coffees at Starbucks.
Sights & Sounds of Roasting (2:35)
Go on a journey through the roasting process.
Meet our FSC Partners: Asia/Pacific (2:35)
Meet the Starbucks Farmers Support Center partners in Asia/Pacific who support over 70,000 farmers in North Sumatra, Indonesia and Yunnan, China.
STARBUCKS COFFEE ACADEMY PODCASTS
At Starbucks, tasting and sharing coffee is a daily ritual. Grab your favorite headphones and follow along as you taste with Starbucks experts. In four simple steps—smell, slurp, locate and describe—you will learn the rich and complex flavors of our coffees and the stories that inspired them.
Digital Coffee Traceability
Traceability.Starbucks.com allows anyone to trace their coffee and explore the stories of some of the people behind those coffee beans. Join Abigail Kroon as she shares her journey with Starbucks Digital Coffee Traceability and how it impacts every member of the coffee supply chain from our coffee producers to Starbucks partners in the store and in the roasting plants.
COFFEE TASTINGS
THE WORLD OF COFFEE
COFFEE TASTINGS
Brew Method Comparison
From Coffee Press and Pour-Over to Cold Brew and Iced Coffee, brew method influences the tasting characteristics of a coffee. Taste along with us by brewing Starbucks Siren’s Blend two (or more!) different ways.
THE WORLD OF COFFEE
Exploring Latin America
Coffee from Latin American is known for having a crisp acidity and flavors of nuts, cocoa and soft spice. Grab a cup of Starbucks Veranda Blend and join Rebekah Frye as she explores the Latin America coffee growing region.
Digital Coffee Traceability
Traceability.Starbucks.com allows anyone to trace their coffee and explore the stories of some of the people behind those coffee beans. Join Abigail Kroon as she shares her journey with Starbucks Digital Coffee Traceability and how it impacts every member of the coffee supply chain from our coffee producers to Starbucks partners in the store and in the roasting plants.
ORIGIN MAPS
LATIN AMERICA
COLOMBIA
GUATEMALA
AFRICA
ETHIOPIA
KENYA
TANZANIA
Asia/Pacific
India
LATIN AMERICA
COLOMBIA
GUATEMALA
AFRICA
ETHIOPIA
KENYA
TANZANIA
Asia/Pacific
India
BREWING COFFEE AT HOME
Learn tips and tricks to get the most out of your brew with the Starbucks Coffee Academy brew guides.
Starbucks.com
The official website of Starbucks. Visit this site to learn more about our coffee, what’s going on in our coffeehouses, our position on social impact, Starbucks rewards, Starbucks stories and more.
Virtual Origin Experience
We invite you to visit Hacienda Alsacia through a new, immersive virtual experience. One of our local tour guides will walk you through the entire coffee-growing process on the farm, from seeds growing in the nursery to enjoying a cup of coffee in the Visitor Center and share how we are working toward the aspiration of a more sustainable future of coffee for all.
Digital Coffee Traceability
Discover where your coffee comes from. Through this digital web app, Starbucks packaged coffee sold at U.S. and Canada stores can be scanned with the help of a smart phone, allowing anyone to digitally trace their coffee and learn more about the region where it is produced, coffee farmers who grow it, where it goes to be processed, roasted and packaged and how it ends up in their hands.
Starbucks Stories
Starbucks Stories brings together three previously separate Starbucks storytelling platforms: Starbucks Channel, Starbucks News and 1912 Pike. You’ll find all your favorite stories from past years and, going forward, new stories reported and created by our team of multiplatform storytellers. You’ll see films, photos, written stories, information graphics, illustrations and maybe even some graphic-novel style stories.
Conservation International
For over 20 years, Conservation International has been on an amazing journey with Starbucks to help us ethically source our coffee around the world. You can learn more about this work and all the other project and partnerships CI has to responsibly and sustainably care for nature and global biodiversity for the well-being of humanity.
